Coops Kicks is a Brooklyn, New Yorkbased Instagram sneaker and streetwear retailer. It was founded by Elliot Cooper in 2017 (when he was 13 years old) with the aim to offer high-demand, limited-edition footwear. Coops Kicks has been an environmentally conscious company since its inception. Its goal is to maximize profit while achieving environmental and economic sustainability by recycling and redistributing new and used footwear.

Elliot Cooper teamed up with GotSneakers, a sneaker recycling group, to help minimize pollution from shoe waste – and launched a fundraising program. All the revenue generated from this program is earmarked to be donated to The Ocean Cleanup, a Dutch-based nonprofit engineering environmental group that develops technologies to recover plastic trash from the oceans and intercept it in rivers before it reaches the sea.

Coops Kicks and Elliot Cooper have been recognized in prominent media publications such as the International Business Times and Yahoo Finance.